Internet Monday: Consumers Benefit from Internet Sales on “Internet Monday”

Americans turned to online shopping on Monday to take advantage of sales on Amazon.com “two internet” (“Internet Monday”) sometimes when High inflation reduced their purchasing power.

Cyber ​​Monday is estimated to be the biggest online sales day of the year with $11.6 billion raised, according to Adobe Analytics, which monitors transactions in more than 85 of the top 100 stores in the United States. Last year’s sales were $10.7 billion.

Adobe’s numbers aren’t adjusted for inflation, but the company says so Demand is increasing even when inflation is taken into account. Some analysts agree that some numbers will be inflated by higher prices and that the number of items purchased may remain the same or even decrease — compared to previous years. Profit margins can shrink as stores offer generous sales to attract an inflation-conscious customer base and to eliminate bloated inventories.

Internet sales last Friday, nicknamed “Black Friday” (“Black Friday”), amounted to 9 thousand one hundred and twenty million dollars, an increase of 2.3% over last year, According to Adobe. Internet sales were strong over the weekend, totaling $9.55 million.

Salesforce, which also tracks spending, It is estimated that internet sales in the US were $15 billion on Friday and $17.2 billion over the weekend, At an average of 30% off. among the items Electronic gadgets, sports apparel, toys, beauty and health products were the top sellers. Both companies said.

Meanwhile, consumers are afraid to leave their homes and Those who resorted to online shopping during the pandemic are returning to stores.

The National Retail Federation said its latest survey showed a 3% increase in the number of people planning to go to physical stores on Black Friday. It estimates that about 63.9 million consumers will shop online on Cyber ​​Monday, compared to 77 million last year.

-vll