The Economics of Happiness and Well-Being


This week I came across a book in which I asked if money makes happiness? There I found a quote from Henry Ford, the American businessman, who said, “It is not the businessman who pays the wages. Entrepreneurs only hand the money. The customer pays the salaries.” This same book provided a summary of measures of happiness in the Kingdom of Bhutan where they do not measure output GDP, they measure gross national happiness. What the book suggests is that they stated that the measure of GDP is very relative and insufficient to know whether a country is rich or not. For example, it appears at first glance that the United States has a higher GDP, but Compared to other countries with fewer populations, every inhabitant is richer.So what do we really measure? By analyzing indicators and measures in terms of happiness, I came up with an interesting concept in Luis Gallardo, founder of World Happiness Fest and BE, The Economics of Happiness and Welfare.

In his book, he states that world economies have led to the growth of injustice, loss of diversity and the climate change problems we face today. If the economy revolves around human welfare, taking the Kingdom of Bhutan as a reference, a change can be made. The Council of Europe recently published that people’s well-being has value in its own right, so is there a way to measure it?

Today some steps have been taken towards this new luxury economy, with the emergence of new economies. Below, I present the many examples that Luis Gallardo shared in his book.

Under the big umbrella of the economy of welfare and happiness are: the circular economy, the orange economy, and the green economy. The circular economy is an economy that focuses on reducing, reusing and recycling products, components and raw materials. This economy builds its efforts on sustainable and sustainable development. The orange economy, which I have spoken about in many of my articles, is responsible for giving value, directing and formalizing creative industries such as music, arts, architecture, writing, dance, technology, etc.

Lewis also mentions a new economy that, to me, is an entirely new economy, which is the green economy where the interconnectedness of people and the environment is valued. In other words, our economic decisions have an impact on the ecosystem, and here lies the importance of awareness and responsibility. “The principles of the green economy are: the principle of welfare (the ability to create and enjoy progress and prosperity); the principle of planetary boundaries (protecting, restoring and investing in nature); the principle of good governance (being guided by responsible and resilient people and integrated institutions); the principle of justice (promoting equality between and within generations); The principle of efficiency and sufficiency (supporting sustainable production and consumption).

In this sense, GDP is not sufficient to measure what is really important to the new social dynamics. We need to focus more on people’s mental health, especially given the situation in which the majority of citizens find themselves due to the epidemic; Focusing on how technology can positively and negatively affect human health; Focus on an education in which people can learn to be mentally, physically and socially healthy, as there is awareness of the importance of well-being and happiness. Perhaps if we can have a well-being and happiness economy, we can prevent a new pandemic, wars, inequality, inequality and poverty.

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