US Open: A 370 million company recovering from Covid-19


Tennis New York sees the light again. Monday begins the last of the Grand Slam tennis circuit, which takes place on the fast courts of the National Tennis Center Usta Billie Jean King (popularly known as Flushing Meadows). After celebrating in the 2020 edition bubble, fans will be able to return to the New York Pavilion at 100% capacity, so The organization will be able to fully restore the event business, which under normal circumstances has a turnover of about $370 million.

Some of the top 10 players in the standings will not be on the men’s team due to injuryLike Rafa Nadal, Roger Federer or current champion Dominic Thiem. On a female date, there will also be notable absences, such as those of Serena, Venus Williams or Sofia Kenin, who fell due to Covid-19.

After celebrating the Tokyo Olympics, Serbian Novak Djokovic fell to Spaniard Pablo Carreno in the match for third place, currently ranked first in the standings. He will seek a fourth New York title, splitting from Roger Federer and Rafael Nadal, and becoming the tennis player with the most Grand Slam titles in history., with 21, and by the way, complete golden slamThat is, to win all the major tournaments in one year.

Contrary to what has been the norm for most Masters 1000 and Grand Slams events, the organization increased the prize pool by 22%, to $57.5 million compared to the 2020 edition. For this tournament’s edition, the event gathers more than 500,000 people, and back to recapture the usual atmosphere of the New York event, Which in 2019 collected between 73,782 people During the two weeks that the competition lasts.

For the current edition, tickets will range from $108, the cheapest, to $3,570 for the finals, though the organization estimates that each guest pays an average of just over $160 for a ticket. In the absence of more than two months to the start of the event, tickets have already been sold out.

For this edition of the tournament, male and female raffle winners will receive $2.5 million, compared to 1.25 million that the finalists will receive. In total, the appointment is for him cash prize $57.5 million.

“The US Open is an unrivaled showcase of all that is great about our sport and the players are an integral part of that; We are proud to return our players compensation to pre-pandemic levels‘,” explained Mike Dawes, CEO of Usta.

Just three days before the start of the final stage of the US Open, Usta decided to implement a vaccination certificate as a standard for fans who would attend the event. Prior to that, the tournament did not require fans to have any vaccination certificate, tested negative for Covid-19, or used masks throughout the venue.

Audiovisual income is the main source of income for the tournament, which can be followed in Spain through Eurosport. Sponsorship contributions also contribute to the celebration of the event, which is supported by IBM, American Express, Emirates, JP Morgan, Chase, Evian, Polo Ralph Lauren, Mercedes, Rolex, Spectrum, Cubb, Deloitte and Bermuda.

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