Maluma, award for her use of music to create positive change in young people

Colombian singer Maluma received the 2023 Impact Award for his foundation’s work, The Art of Dreams, at a gala in Miami where $2 million was raised for underprivileged children through music.

The Charitable Impact Awards, organized by the Play for Change Foundation (PFCF), took place Saturday night at The Sacred Space Miami with over 350 guests and performances by artists including funk legend George Clinton, Charlie Soul Club, Emin and more.

During the event, it was announced that PFCF, Florida International University (FIU) Wertheim School of Music, El Arte de los Sueños and Young Musicians Unite will team up to bring music education to 3,500 high school students from 35 Miami-Dade County public schools by week.

Students will have access to a recording studio where they can perform, record, sell and distribute their music on platforms like Spotify and CEEK, all for free.

In addition, the Wertheim School of Music will offer you master classes, seminars and private lessons.

“I am so happy that my foundation is partnering with the Play For Change Foundation, Young Musicians Unite and the FIU Wertheim School of Music to bring our program to Miami,” said Maluma, who was wearing a light-coloured jacket and tank top. . Her hair was combed back into braids.

“I know that together we will change the lives of these children through music, just as music changed my life,” said the interpreter, known worldwide for songs like “Farandulera”, “La obsesión” or “La temperatura”.

El Arte de los Sueños, a non-profit organization created by Maluma, works with adolescents in vulnerable situations by teaching the arts and so far has focused its activities on underprivileged areas of Colombia.

The party was attended by model Karolina Kurkova and actor Cuba Gooding Jr., among others.

The event was co-hosted by PFCF President and Board Member, Whitney Kroenke Silverstein and Archie Drury, respectively, and was presented and broadcast by CEEK Metaverse, a platform that allows music artists to create NFTs, live events, avatars, and digital and social merchandising. games.

PFCF’s mission is to make music a tool for social change through programs implemented in Argentina, Bangladesh, Brazil, Costa Rica, Ghana, Mali, Nepal, Panama, Rwanda, South Africa, Morocco, Mexico, Thailand, Uganda, and the United States. join.

“Announcing Maluma as this year’s winner of the 2023 Play for Change Award celebrates his contribution to the long-term success and development of future musical artists, nurturing their passion and creativity from an early age,” said Kroenke Silverstein.

PFCF was founded in 2007 on the idea that music has the power to connect people despite their differences. Their efforts focus on youth from marginalized communities.

“CEEK Metaverse allows creators to earn money from their artwork no matter where it comes from. We are thrilled to be part of this massive program that honors global superstar Maluma and his foundation, especially to create a pathway for talent to get the best opportunity,” said Marie Spio, founder and CEO of the platform.