The song that never gives up

In a highly interconnected world that causes situations that many generations of people do not understand, the video today has tens of millions of views on the TikTok social network (there are countless) He was born informally. They were children without resources. I suggested they sing after class in Spanish and dance. She showed them the song “Osasuna Never Give Up”, but also some other songs. It was a time when rugellos were much worse. There was no surrender. I thought that if they learned it well, I was videotaping them and giving them some T-shirts I wore from the Osasuna Foundation. This is how it went. I was surprised they caught it so quickly. I sent it via WhatsApp to my friends, friends from Osasuna, boys from residence… I had no other intention. Funny thing I loved making prank videos abroad, like Callejeros Viajeros,” says Eneko Elósegui about the germ of the current viral phenomenon.

This time he also got a surprise on a smaller scale. “I knew I didn’t post a mail, but I thought I wouldn’t leave my circle. The video was coming back to me from someone I knew who didn’t know it was mine.” The news was reported in local media and in some national digital sports forums. I was switching from mobile to mobile. “The fact that it is short, ten seconds, is indicative of more.”

Nothing to do with Osasuna

Calm returned. some years. Osasuna has grown over time. Logically, he stopped listening in another context. It is rare to sing in the sedar today. It is common to hear it in many parts of the world. on fire. But it lost the essence then. She sings without knowing why. The video has resurfaced on TikTok and started getting millions of views. From there, more derivative versions were created that further fatten this barrage. It doesn’t just generate views. Sung by a young audience. “I go to farm school with 60 students from third and fourth grades. In Madrid. On the bus, “Osasuna Never Give Up” sounds in unison. No one is from Osasuna. I don’t understand shit…”

It’s an example of a tweet a teacher wrote on Tuesday. It is sung in classes, on school trips across Spain, or at breaks in theaters. A teacher from Extremadura has registered her students on a bus, and since October 7, she has had 24 million views. Also in South America, the networks say. “I have been texted by an Argentinian friend from Córdoba. Also a family from Chile I know their children sing. The teachers asked what this is”, says Elósegui, which he admits was “passed”.

Although Osasuna is part of the core of the song, the truth is that many of the kids who advertise it or make videos don’t know what it’s all about. If it’s a soccer team or whatever. “The kids sing it without really knowing what they’re singing, I can’t find an explanation for it. Someone just happened to send the video, a little maqueado, and it doesn’t stop. The blessing seems done, but that fuse is still on. I don’t understand why it’s funny Too long.”

Elósegui admits that he hardly heard of TikTok and that he first discovered it through this newspaper. “My mother-in-law sent me the news. I asked and no one knew. But then the young men explained it to me. I get something every day.”

There is a paradox in this story by meditation. The technology of this volcano allowed that in Uganda, specifically in the orphanage, he would not be able to reach it. The first world barrier with the third world. “They thought I was a first-class coach in Osasuna. They couldn’t check it on Google. How do we understand what happened? They’ll never understand. They have nothing.”