FC Barcelona introduces a new official colour, “Lilla Barcelona”, to claim equality
Madrid, March 4 (European Press) –
Under the slogan ‘Equality in our colours’, FC Barcelona has introduced a new official color, ‘Lila Barça’, registered by Pantone and born from the union of the colors blue and crimson, to demand equality on International Women’s Day, celebrated on March 8th.
Thus, the club collaborated with Pantone to create a new color code of equality, the result of mixing the original colors blue and crimson, which bear the official name of ‘Lila Barça’ and which are already part of the color range of this universal color guide.
“Lila Barça” is precisely the protagonist of the official video “Equality of Our Colors”, created by the club for the occasion and featuring first-team player Alexia Putellas. In this video, a voiceover compares the team’s path to the blue-red union’s path, which leads to the new color of par. An innovation called for by the first women’s team.
The presence of “Lilla Barcelona” will also be evident in the initiatives that the club will carry out around International Women’s Day, both in the digital and physical environment, in order to “amplify Barcelona’s message in favor of equality for millions of people.”
The ‘Lila Barça’ squad will be sporting both Spotify Camp Nou and Johan Cruyff Stadium throughout March, starting with this weekend’s men’s first team matches against Valencia CF and women’s first team matches against Villarreal Femenino, which take place. This Sunday at 4:15 PM and 12:00 PM respectively.
The club’s partners will also join the initiative to make women visible in the world of football, branding themselves “Lila Barcelona”. Nike, Spotify, Bimbo, Cupra, Damm, Whitebit, Allianz, Konami, 1Xbet, Caixabank, Stanley, BMG, GLS and Scotiabank will incorporate the new Pantone colors into their perimeter screen advertising during both matches. On a digital level, the club will also make Lila Barça’s presence visible on social networks, which will have a personalization through an exclusive filter available on Instagram and Facebook.
In addition, the Club will promote other initiatives on International Women’s Day, such as the Participation Day exclusively for club members which will be attended by the Vice President of the Foundation, Elena Fort. Next Thursday, the members in attendance will meet 10 club employees who will share their experiences as key players in a work environment historically associated with men.
On the same March 8, a lecture will be held at Auditori de la Masia, an initiative of the Diversity, Equity and Inclusion Department in collaboration with La Masia and with the participation of Anna Comet, 2022 champion of the Marathon des Sables. The speaker will talk to the youth of La Masia about effort, resilience and managing success, as well as how being an elite athlete can be combined with motherhood and family reconciliation.
In addition, the Diversity, Equity and Inclusion department will launch two training days on March 3rd and 6th directed at clubhouse staff, led by Counselor Laya Arcons, Equality and Diversity Coach and Expert on Unconscious Biases.
The Barcelona Foundation has also promoted joint training with players from the FC Barcelona players and a group of refugee and asylum-seeking women from the Ramassa Sports Federation, a club and ONGD of Franqueses del Vallès dedicated to social integration, which on Monday 27 February; As well as the subsequent match, which will take place on Monday, between the same women and the women of the Besos sector, in the sports facilities of the University of Barcelona at 6:30 pm.
On the other hand, the first-team soccer player, Lucy Bruns, met a group of refugee girls of Afghan, Honduran and Ukrainian descent, at the Joan Gamper Sports City. A UNHCR-UNHCR collaborator, Bruns was able to learn first-hand the stories of these girls and their families who are currently living in Barcelona and sharing a space for fun and play. The FC Barcelona Foundation and ACNUR-UNHCR collaborate on various projects with refugee children in Uganda, Colombia, Turkey and Malaysia.
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