This is how the video for the song “Osasuna Never Give Up”, the viral song at the moment, appeared

Those were troubled times in Osasunism. Times of agonizing Sabadell rescue or premature descent after climbing with Martin. Fans sang a song. common denominator with meaning. “OsasunaNever give up.” Pure resistance. It was in January 2017 when Eneko Elósegu was from PamplonaAnna Unzué (44) went to Uganda on a trip with an NGO as a teacher and trainer. He spent three months on two projects: education in an orphanage and football. Rojillo from the cradle, and loyal fan of the Campanas legend, worked at the club for five years in management and as a teacher in the residence of foreign youths (Javi Martínez, Juan Pérez and Álvaro Fernandez, among others).

In a highly interconnected world that causes situations that many generations of people do not understand, today the video has tens of millions of views on the TikTok social network (there are countless) I was born in an informal way. They were children without resources. After the lessons, I suggested that they sing in Spanish and dance. I taught them the song “Osasuna Never Give Up”, but also taught them another song. The time we were in Rochelos was much worse. There was no surrender. I thought if they learned it well, He was recording the video and giving them some T-shirts that he was wearing from the Osasuna Foundation. That’s how it went. I was amazed that they caught on so quickly. I sent it via WhatsApp to my friends, to friends from Osasuna, to the boys in residence… I had no other intention. Something funny. I loved making videos as a joke abroad, like the Calliejeros Viajeros show,” Enico Elosegui says of the germ of this viral phenomenon today.

This time there was a surprise too, on a smaller scale. “I knew I wasn’t posting, but I thought I wasn’t going to leave my circle. The video came back to me from an acquaintance who didn’t even know it was mine.” The news was reported in local media and in some national digital sports forums. I was switching from cell phone to cell phone. “The fact that it’s short, ten seconds, says more.”

Nothing to do with Osasuna

Calm returned. some years. Osasuna has grown over time. Logically, stop listening in another context. It is rare to sing in the sedar today. It is commonly heard in many parts of the world. on fire. But it lost its essence then. It is sung without knowing why. The video resurfaced on TikTok and started garnering millions of views. From there, more derivative versions were created that further fatten this flood. It doesn’t just generate views. It is sung by the young audience. “I go to the school farm with 60 students from third and fourth grades. In Madrid. On the bus, ‘Osasuna never give up’ sounds in unison. Without anyone being from Osasuna. I don’t understand shit…”

It’s an example of a tweet written by a teacher on Tuesday. It is sung in classes and school excursions throughout Spain or in intermissions in theatres. A teacher from Extremadura recorded her students on a bus and since October 7th has had 24 million views. Also in South America, the networks say. “I was texted by an Argentinean friend from Córdoba. Also a family from Chile whose children I know sing. The teachers asked what it is,” says Elósegui, which he admits was “overwhelmed”.

Although Osasuna forms part of the core of the song, the truth is that many kids who announce it or make videos don’t know what it is about. If it’s a football team or whatever. “Kids singing it without really knowing what they’re singing, I don’t get an explanation for it. Someone just happened to send the video, made up a bit, and it just doesn’t stop. The blessing seems to be done, but that fuse is still on. I don’t get why it’s so funny for a while.” long. “

Elósegui admits that he had hardly heard of TikTok and that he first discovered the news through this newspaper. “My mother-in-law sent me the news. I asked and no one knew. But then the young men explained it to me. Something comes to me every day.”

There is a contradiction in this story as a reflection. Technology has allowed this volcano that in Uganda, namely in the orphanage, he would not be able to reach. First world barrier with third world. “They thought I was a top-flight coach in Osasuna. They couldn’t google it. How to understand what happened. They will never understand. ‘They have nothing’.”

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